In an extremely saturated social media market, Mexican rapper Dan Sur has gone to extreme measures to stand out.
In April, the 23-year-old underwent the hair procedure, which had dozens of gold chains surgically implanted in his head.
“I had a hook drilled into my skull, and that hook has small hook attachments that are embedded under my scalp, under the skin. The gold chains are clamped to the hooks.” Sur said in a TikTok video.
“I hope not everyone copies me now,” he added.